Do you want to hire a specific SEO copywriter in Melbourne to get free traffics through Google and win new customers among crowded competitors?
For a business owner, it is an inevitable problem we must confront which is the cost of each enquiry becoming more expensive than 10 years ago.
The great SEO copywriting can nurture organic traffics, instead of paying rocketing bills for Google ads, newspaper feature story and old school flyer.
I’m a SEO copywriter and search engine optimization expert, based in Melbourne.
For every new case and project, we can arrange a personal meeting in my Melbourne office to understand your marketing, business plan and of course your ambition on the big picture. We can also have connection via email or Zoom meeting no matter you are in Sydney, Adelaide, Hobart or even the Antarctic Peninsula.
SEO copywriting shall comply with Google search algorithm and also provide great reading experience and valuable content to potential buyers.
In simple words, good SEO copywriting cater for both the Google crawler robot and real human beings simultaneously.
– Relevance title and meta description
– Meaningful header and logic structure
– Reasonable Keywords density
– Enough length of copy body (800- 1500 words)
– Attractive title to briefly show your article value
– Informative heading to lead readers from headers to copy content
– Provide fresh and unique knowledge to meet customer’s need
– Stimulate the consumer’s desire (Call to Action)
Rich and informative copy is your website’s corner stone.
Regardless of new marketing strategy means, like Google, Facebook, Instagram or traditional telemarketing, magazine, or newspaper. All kinds of marketing tools are bringing fewer effective results as smart customers try to avoid from being bombarded by the advertainments.
Moreover, once you stop investing marketing funds on to your business, you will not get a new enquiry in the next day.
In this market status quo, every business owner needs a solid content to attract new visitor towards his/her website, social and increase the brand awareness constantly.
– Long term benefits on website’s organic traffic
– Lower cost in terms of marketing budget
– Follow up content
Copywriting for long term ranking website:
I will not give you empty promise. Indeed, your ads give you instant traffics and enquires once your money flow into Google and Facebook pocket.
In the other hand, quality SEO content would give you result in 3- 6 months which it depends on the marketing competition and how good and unique the content is ranked in Melbourne.
I set my demography in Melbourne; Melbourne has 4.936 million in 2018. I would concern the SEO competition is medium in Melbourne.
However, once your content marketing is on the track, Google will continue to bring new visitors to your website. The benefit can last years.
One of my blogs I written in 2016 about wedding photography service in Melbourne, it still brings the decent traffics to my websites.
I am not saying you can be lazy when you have bundle of copywriting, you need to keep monitoring your website ranking trend and enhance your copywriting and content when you find new competitor writing similar contents and attempt to steal your traffics and your clients.
Your business needs new customers to grow so remember the SEO copywriting stands as a long-term investment before the retirement.
The answer is depending on how hardworking your competitor is. If your competitor does not have any content on your search niche. Congratulations, you can keep your SEO copywriting for years.
But in a real world, for medium and intensive competitive keywords phrases, you shall update the content every 6 months and even more frequently.
Lower cost of content marketing VS Google ads
For medium competition keywords, like local restaurant, personal training and service industries, the average cost per click can be 5-10 dollars in Melbourne.
The average cost of SEO copywriting price in Melbourne can be $250 per 1000 words.
If you invest $250 onto Google ads, you will get 25-50 clicks. 10 clicks would convey to 1 enquiry and then ask yourself: how many enquires you can convey to sale?
In the other way, the good ranking SEO keywords and search volume can bring you 200 traffic at least each year. I just tell you the bottom line. You can also use the calculation method in Google ads to guess how much sale you can make from the SEO content writing.
The informative and useful copywriting and content can also be used for follow-up content. I cannot remember the last time I follow up my client without attaching a good content.
If you want to follow up a hesitated client who you met during the last meeting. You have two ways to close the sale.
One way is lower your price again and again, it would be first thing everyone can think about. Secondly, providing them useful content and let your clients believe your products or service can help them to earn new money.
Which method do you want to use to follow up your clients?
Beware SEO copywriting is not novel or journal writing. The only purpose of copywriting is to make a sale.
The poet-like and puzzle language does not help to make a sale or SEO ranking.
When we create a copy for our clients, we comply with 3 simple rules
– Persuasive language
‘Content is King and user experience is queen’, Robert W. Bly pointed out this theory on his best seller book of The Copywriter’s Handbook. I think it is the best answer to reveal the formula of a great SEO copywriting.
But you would ask me content and user experience, which one is more important? I would say they are equally important as king and queen.
Okay, let imagine content is our father, user experience is mother, our business is our next generation. Without the father of mother unify, we cannot educate a good next generation.
Getting a good and fresh content is a good starting point. In addition, we need to improve the copy reading experience for real people.
Sometimes, except for the copywriting itself, we shall consider the content layout and whether we can hook our audiences to read through the whole website or blog.
When we accept a new project, like website content, blog and SEO oriented article, we won’t type the words without thinking. It wastes our time also your money.
We have a practical workflow on writing an effective SEO copy. There are the several steps in order to create a great SEO copywriting.
– Search and analyse client’s marketing and top 5 competitors
– Understand client’s unique strength and sale point
– Scheme the topic and direction
– Gather the keywords group
– Write the brief SEO copy and header for content
– Get approval from clients
– Writing the SEO copywriting
– Review the copywriting and content with client
– Enhance the content details 3 months after publishing the copy
You could indicate top 5 competitors in your industry, we will use tools to check why their websites rank well on Google and get lots of traffics.
We will check the competitor content’s length and how deep the knowledge of the content ia provided. Common keywords sharing and layout.
We can audit your website and existing content to find out your strength and weakness. For instance, website speed performance, average visitors spending time, unique visitors, bounce rate etc.
We will learn the clients’ unique strength and his target audiences’ real desire. We need to find out the client’s selling point to fit with the buyer’s need.
I will call the business CEO and technical person to absorb as much as knowledge of your industry and write a copy in your language.
The right direction and good topic are fundament to build up a great SEO copywriting. Normally, we start by checking the traffic in certain keywords phrase, 10-100 or 100-1k, so that we know whether it is worth to write the copywriting for the topic.
While we check the difficulties to compete certain keywords to estimate what the position in Google SERP and how long we can achieve the goal.
We will learn the competitors keywords performance and discover the gaps which your competitors miss of some valuable keywords or weakness on this keyword.
A sophisticated veteran can survive in a brute combat is not because he is the strongest man but he knows how to use his strength to defeat the counterpart’s weakness.
The keywords shall be constructed in a logic and pyramid-liked structure. Which is primary keywords, secondary keywords and third keywords, when Google understand your logic, you would get a better result from Google.
We will write the brief SEO content, normally 200-300 words and the header for the SEO copywriting. We usually finish this work within 2-3 days.
We will show you the draft to make the solid fundament, you can let me know whether you and your targeting customer like the copy’s tone and writing style and we can adjust the copy before we start writing the formal content.
Clients can give us the approval for the SEO copywriting draft then we can start writing the copy later.
All the preparation for SEO copywriting is a base for a success SEO for client, never underestimate the preparation for SEO copywriting. I normally invest 1/3 time at least for the whole process of copywriting.
For writing the SEO copywriting body, the turnover time is usually 2 weeks. For bigger projects, for instance, a brand-new website or deep and lengthy content, we can spend 3 to 4 weeks. You could let me know how urgently you want to get this copywriting in Melbourne.
As a copywriter, I also need to consider the website designer layout. The copy, images and video shall keep in harmonic balance.
I have to say that without reviewing on the SEO Copywriting in Melbourne is not a professional and responsible copywriter.
Moreover, every time the review on the copywriter enable us to understand clients preferred so we can bring better result for the next projects.
I normally check my SEO content writing 3 months after the contents are indexed in Google search console. I can check the keywords position, how much traffic the copywriting is leading to website.
And then I will tell my clients where we can improve the content in terms of the header, structure and content.
We aim to provide high ROI SEO copywriting services with affordable and reasonable price. After all, no business is easy to run in 2020 due to the negative effect of the COVID-19 in Melbourne.
The SEO copywriting price in Melbourne is below,
500 words is $400.
1000 words is $850
2000 words up to $1850.
Alongside the SEO copywriting is the requirement of in-depth research and clear structure of copy body. Therefore, we will spend more time on the copywriting research, analysis, and writing.
However, every client has unique goals, like brand awareness, conversion rate, organic traffic as well as either loose or tight budget.
If you want to hire a true SEO copywriter in Melbourne or you have some questions about SEO copywriting, you can book a free consultation with me today.